GERüCHT BUZZ AUF INTERAKTIVE WERBUNG

In between the advertiser and the publisher is the ad exchange.  You can think of the ad exchange like a market with vendors and buyers.As with other forms of media, programmatic is commoditized. Everyone is playing rein the same space and some types of ad supply may be scarce.But what does that actually mean? What is an RTB platform and why is it